Asia is on track to drive 40% of the world’s consumption by 2040, with trade bloc ASEAN (Association of South-east Asian Nations) becoming the world’s 4th largest economy by 2050. If you want an insight into some of the cultural nuances and essential business etiquette of this growing market, this guide is a must-read.
There are always risks entering new markets, but failing to respect the proper business etiquette shouldn’t be one of them.
Our guide includes:
Cultural practices and nuances are very different in Asian countries, so this guide is a must read if you're planning to expand there.
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